Shared leaflet packs – how do they work?

Posted on June 26, 2025
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Leaflet advertising plays an important role in the marketing strategies of many businesses (large and small) as it enables them to reach a very broad range of potential customers. Leaflets offer good return on investment for lots of businesses as their physical nature offers longer customer engagement , and a leaflet is kept in the home for an average of 38 days.

Whether your already having success with leaflet drops, or thinking of trying it, we can offer you a unique service to help deliver great results (something we’re passionate about). Our service includes design, print and delivery as well as ongoing marketing consultation (including ROI calculations), taking the hassle away.

Shared leaflet packs

Our shared leaflet packs offer businesses an affordable way to reach a large number of potential customers in their local area, by effectively sharing the delivery costs with other local businesses. The mail packs contain leaflets from local businesses, normally A5 size, wrapped together in a cellophane wrapper.

Each shared mailing is delivered to c.10,000 households, always by Royal Mail, so you can be confident that the packs will be delivered.

Mailing areas

Each mailing area is made up of approximately 10,000 homes and we typically delivery to one of the areas listed below each month.

  • Moseley (B13 8 / B13 9)
  • Harborne / Edgbaston North (B15 3 / B17 0 / B17 9)
  • Stirchley / Bournville (B30 1 / B30 2)
  • Kings Heath / Billesley (B13 0 / B14 6 / B14 7)
  • Solihull (B91 1 / B91 3)

Getting your messaging right

The message that is conveyed varies from business to business, but we always recommend that your advert is easy to digest in a couple of seconds, and that it includes a compelling reason for the recipient to get in touch. We want your advert to bring results for your business, so we take time to get to know your business and offer insight and recommendations into what might bring the best results.

Print options

Most businesses opt for a single-sided A5 leaflet (100gsm), but we also have other options including double-sided A5, DL size, folded menus and different paper thicknesses. 

I’m interested – what happens next?

If you think that Leaflet Delivery UK might be able to help your business, the next step is to book a meeting with Lindsay or Dave, so they can learn more about your business and explain our services in more detail.  We can visit you at your premises, or you’re welcome to come to our office in Stirchley.

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